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Hospitality

Pointe Commercial Real Estate – Hospitality Capital Advisors. Strategic Hotel Brokerage Services Built for Serious Operators

Pointe Commercial Real Estate represents hotel owners and hospitality investors seeking a capital-markets level advisory partner with brokerage, underwriting, and strategic exit expertise. Our Hospitality Capital Advisors division specializes in the acquisition and disposition of select-service and upper midscale branded hotels across the Southeast United States — including Tennessee, Georgia, Alabama, the Carolinas, and Florida. Our focus is on institutional-grade assets, stabilized cash flow, and brands with durable demand profiles. We understand how to position hotel assets for premium exit value, attract qualified regional and national buyers, and guide ownership through a smooth disposition process that unlocks maximum liquidity.

Strategic Hotel Brokerage Services Built for Serious Operators

We don’t operate like a “listing broker.” Pointe CRE approaches hospitality assets with a capital advisory mindset — aligning valuation, return expectations, and buyer strategy before going to market. Our team understands RevPAR compression, evolving STR metrics, brand PIP requirements, labor impacts on NOI, FF&E cycles, and the investor psychology surrounding hotel underwriting. This full-picture perspective allows us to position your property so buyers understand the true upside and forward performance — not just the trailing numbers. Whether selling a single asset or planning a multi-location portfolio disposition, we help owners strategically time the exit, craft investor-aligned positioning, and manage buyer channels that yield serious offers.

Southeast Focus with Brand Strength Expertise

The Southeast remains one of the most desirable hotel investment regions in the country — driven by population growth, business relocation, tourism demand, and favorable business climates. Pointe CRE focuses specifically on select-service brands such as Courtyard, Fairfield Inn & Suites, Residence Inn, TownePlace Suites, Hampton Inn, Home2 Suites, Hyatt Place, Holiday Inn Express, and similar flags representing the strongest cross-section for institutional buyers. Our specialty in this band allows us to market directly to investor pools willing to pay premiums for stable Southeast-flagged assets — improving your competitive pricing environment and compressing days to contract.

Why Hotel Owners Choose Pointe CRE

We understand both the operational drivers and capital outcomes that determine hotel value. With more than four decades of real-world business operations and capital strategy experience behind our brokerage platform, Pointe CRE delivers a consultative, data-driven process that speaks investor language — NOI, market compression, yield targets, and risk-adjusted returns. We aren’t chasing volume. We pursue quality assets, qualified buyers, and strategic exits. This is how hotel owners achieve stronger results with less noise, fewer distractions, and a more disciplined process.

Confidential, Targeted, Purpose-Driven Dispositions

For hotel owners evaluating timing, divesting non-core assets, recapitalizing portfolios, or considering exit in the next 6–24 months, Pointe Commercial Real Estate offers confidential advisory, off-market testing, and structured brokerage execution. From preliminary value assessment to offer sourcing to contract coordination, we help owners exit with clarity, control, and confidence — knowing that every step is intentional and aligned with the highest achievable outcome.

Quote from Managing Broker David Melton

“The hospitality sector rewards strategy — not speed. At Pointe Commercial Real Estate, we approach hotel brokerage like a capital advisor, not a listing agent. Our goal is to help hotel owners exit with precision, protect value, and position their property to attract the strongest buyers in the market. When an owner is ready to sell, they deserve a partner who understands both the operational realities and the capital markets side of this business — and that is exactly where we excel.”David Melton, Principal Broker, Pointe Commercial Real Estate

Insights

  • Focused exclusively on branded select-service and upper midscale hospitality assets (Marriott, Hilton, Hyatt, IHG and similar flags).

  • Capital-markets level advisory designed to maximize exit value, not just list and wait.

  • Southeast specialization covering Tennessee, Georgia, Alabama, the Carolinas, and Florida — the fastest-growing hotel investment corridor in the country.

  • Deep understanding of RevPAR positioning, PIP risk analysis, FF&E cycles, and NOI optimization to accurately price and position assets.

  • Established relationships with private equity hotel groups, institutional investors, family offices, and multi-market operators actively deploying capital.

  • Confidential off-market testing and targeted buyer engagement strategies to protect pricing power and reduce time on market